AC Milan is committed to innovation with The Studios. The Serie A club has decided to create its own media company, in the image and likeness of what FC Barcelona did with Barça Studios at the time, opening a new way of generating income.
In search of enhancing its image through the creation of its own content adapted to its millions of fans around the world, AC Milan presents this project. “In order to exploit the great potential of the brand in the world, we have accelerated the path of digital transformation and modernization of the club in the last twelve months ”, says the commercial director, Casper Stylsvig, in statements to The Sun 24.
“The Studios: Milan Media House is a crucial piece, “he assures, since” it will allow us to increasingly involve the more than 500 million followers rossoneri worldwide “at the same time as” we generate new value opportunities for our business partners ”.
Lamberto Siega, marketing and digital director of the club, is in charge of the studies, with which “ significantly increased the club’s ability to produce multimedia content , both for the most traditional platforms and for the most innovative ”.
The Studios: Milan Media House was born to become a key project for AC Milan
It is an “ambitious project that aims to enhance everything related to the Milan brand”, Siega details, both for social networks and for the app and Milan TV, available through Sky.
The Italian team thus intends to play a leading role in the evolution of international sports entertainment , with new studios equipped with the latest technological innovations and a team of about 40 people to have full capacity for self-production of direct content.
This is one more step for the Serie A club to get closer to their fans, who joins the launch of its own cryptocurrencies with technology blockchain , in collaboration with the company Chilliz, founder of the Socios.com application.