Coke, a McLaren sponsor since 2018, has extended its partnership with the English team for the 2021 season. The logo of the famous drink will be present on the side of the McLaren MCL35M and in the helmets of Lando Norris and Daniel Ricciardo, who joins the squad this year.
“Coca-Cola is a legendary brand and one of the world’s leading consumer brands,” said Mark Waller, McLaren’s chief commercial officer. “We brought Coca-Cola to Formula 1 three years ago. Since then, our collaboration has been illustrated with innovative campaigns and events that engage fans from around the world.”
In 2020, Lando Norris and Carlos Sainz They participated in an advertisement for Coca-Cola and Amazon, in which they were seen delivering bottles, and operations of this type will be on the program again this year, with Norris and Ricciardo.
“We are delighted to expand our partnership with McLaren for the 2021 season,” said Matthew Tarallo, Amazon Vice President. “Since 2018, we have carried out actions that have had a strong global impact, benefiting the Amazon ecosystem and allowing direct contact and exclusive offers for our customers around the world. I look forward to continuing this powerful partnership, which will bring value and growth to both parties in 2021. “
The Coca-Cola Company is also directly involved with Mercedes, as the group is a shareholder in the Monster energy drink, sponsor of the current champions.
