The details of the most important event in world American football, Super Bowl LV 2021 that will be played this Sunday, February 7, have already been resolved. What revolves around this event that paralyzes the United States goes beyond sports, since it extends to advertising, economy and entertainment.
It will be the 55th edition of the Super Bowl, Final game of the National Football League (NFL) championship. ANDn the event, the Kansas City Chiefs and the Tampa Bay Buccaneers will face off at Raymond James Stadium in Florida.
Before the duel begins, there will be a show in honor of the health workers who have made the decision to get vaccinated against covid-19. The show will star Miley Cyrus and it will be deployed through the Tik Tok platform.
One of the classic Super Bowl moments is the famous show that occurs during the game break. When the second quarter is over, the leading role will cease to be football and will become music.
sports
On February 7, the Raymond James Stadium in Tampa will host the clash of the current champion with the great surprise of the season. Among his quarterbacks, there are seven Vince Lombardi.
The show is already a tradition at the Super Bowl, where some of the best artists in music have performed. From the historical Michael Jackson, until other popular ones of the last time like Lady Gaga, Beyoncé Y Jennifer Lopez.
This year, the coveted halftime slot will be for the Canadian artist The Weeknd. Author of hits like Star Boy Y I Feel It Coming, this Sunday is expected to perform his recent hits Blinding Lights Y Save Your Tears.
Abel Makkonen Tesfaye —The singer’s real name— has proven to deserve this scenario after winning three Grammy Awards (although absent in the last edition) and having been the most listened to artist on the Spotify platform worldwide during 2020.
Who are presented in the halftime show They do not charge anything for their performance, since the publicity that the event gives them is usually more than enough. It has already been shown with artists from previous years that their sales and knowledge grow after performing at the Super Bowl, as it was in the case of Jennifer Lopez.
All production costs and expenses related to the performance run under the NFL budget, but this year the expectations of the show that The Weeknd will provide are high, since in addition to the money that the league gives him, the singer has decided to put seven million extra dollars from your own account.
The show it will last approximately 12 minutes.
Although football fans focus primarily on the game, there are many other eyes focused on the commercials. This is because, as it is one of the most important sporting events of the year — and the most watched in the United States — many companies seek a high level of visibility.
The advertisements – ranging from 30 seconds to a minute – stand out for their originality and creativity. Also for its protagonists, who are generally known actors or faces. However, due to the current situation of the pandemic, this could have some modifications.
For the first time in 37 years, Budweiser commercials will not be on the Super Bowl electoral strip, after informing that it will allocate that money to campaigns for vaccines against the coronavirus. Also, big announcements are not expected in the world of cinema due to the closure of theaters, so the focus will go to streaming.
On this occasion, Disney and HBO Max will launch television spots. According to Deadline Hollywood, Disney will have between two and four trailers. Among them one could be the advance of the next miniseries The Falcon and Winter Soldier, which will be released in March, in addition to Loki Y Raya and The Last Dragon.
HBO Max will bet on Godzilla vs Kong and the expected cut from the director of The Justice League. The call Zack Snyder Cut of the 2017 film will premiere on the platform on March 18 and promises to be a different and improved version of the film.
Meanwhile, Amazon Prime Video would bet on a trailer for A Prince in New York 2 and Universal with Old, the new movie of M. Night Shyamalan.
Among the commercials that will attract attention is that of Cheetos, an advertisement of which the actors are part Mila Kunis Y Ashton Kutcher, who are also accompanied by the singer Shaggy and his song “It Wasn’t Me”.
Another is that of the Frito-Lay company, with football legends like Marshawn Lynch, Jerry Rice, Troy Aikman Y Joe Montana.
Brands such as M&M, Amazon, Hellmanns, Pringles and Doritos also bet on this space.
Although many brands want to reach the prized ad spot, this has its price. More than US $ 5 million invested in 30 seconds is the estimate. This, because the number of spectators the Super Bowl reaches is very large. Last year, more than 102 million people witnessed the Chiefs win over the San Francisco 49ers.
This year is CBS the network that has the television rights to the Super Bowl. Companies that want 30 seconds of publicity during the event, will have to pay more than US $ 5.5 million. It is taken into account that there are 77 spots that will be broadcast, so that sold at that price they can generate more than $ 430 million dollars.
Business
To acquire the official outfit with which Chile, Colo-Colo, the ‘U’ or the UC take to the field (shirt, shorts and socks) almost $ 76 thousand must be spent in the trade. That, considering the current version since the uniform changes every year.
