At dawn from Sunday to Monday the final of the Super Bowl is disputed, one of the most important sporting events in the world and that every year moves astronomical economic figures, audiences, etc. But this year the coronavirus pandemic has changed everything.
And it is that the match between Tom Brady’s Buccaneers and Patrcik Mahomes’ Chiefs, arrives marked by the coronavirus. Covid-19 upsets everything and the Super Bowl is not spared. Super Bowl 2021 is expected to be an economic shadow of what it usually is.
For starters there will be a reduced capacity at the Buccaneers stadium and the traditional pre-bets on the entire Super Bowl have been reduced by 37% to $ 4.3 billion.
One of the aspects that will change the most in the 2021 Super Bowl is that of advertisers. Some of the big Super Bowl advertisers, including the maker of the Budweiser beer, have decided not to air their iconic advertising “spots” during the sporting event, which last year amounted to more than 5 million dollars per half minute.
It is not the only giant that has decided not to advertise this year. PepsiCo will not advertise the famous soda that gives its company its name to focus on sponsorships for the “halftime show,” the mid-game musical show in which the singers of the moment, this year the Canadian The Weeknd, regularly perform.
Not only will there be less money and advertisers. Super Bowl LV will have the least audience in the history of the final. The Raymond James Stadium in Tampa has a capacity for 65,000 people, the organization has decided that only 22,000 people will be allowed to enter.
