The Tampa Bay Bucaneers and Kansas City Chiefs teams will star in a new edition of the American football final next Sunday, which will have some peculiarities as a result of the coronavirus pandemic. Many people once sat in front of the television to watch a football Super Bowl without even understanding the sport they were watching and that is because the NFL final is the most important and lucrative event in the United States when you measure the audience , consumption and marketing surrounding the 55th edition. Next Sunday at 20:30 (Argentine time) he will face the aforementioned casts at the Raymond James Stadium in Tampa, in the state of Florida, which will host the match in which the experience of Tom Brady, 43-year-old quarterback will be the Bucaneers and that he will play his 10th Super Bowl, against the Chiefs led by Patrick Mahomes, the highest paid player in history. This game will have an Argentine link and it occurs because the Bucaneers, who will be the first team to play the Super Bowl at home in all history, achieved their only title in 2003 with Martín Gramatica as kicker. Beyond that, it is an event that, according to the National Retail Federation (NRF), has a circulation of $ 5 billion in the United States alone. However, this edition will have special characteristics due to the coronavirus pandemic, starting because it will be the one with the least attendance in history, with a maximum of 22 thousand spectators, with about 7,500 health workers who will have free admission after having been previously vaccinated and in recognition to be in the front line of battle against the disease. One of the points of greatest attraction and general interest are the shows in the preview and halftime, which usually deliver world music figures and logistics that cause a lot of expectation. For those attending the stadium there will be a preview that will have Miley Cyrus as the actress of the first TikTok Tailgate, a staging sponsored by that social network, while HER will perform “America the Beautiful”, and then the R&B singer Jazmine Sullivan and the musician country Eric Church will sing the national anthem as a duet. At halftime, The Weeknd will be the musical number of the main show, with a participation of 13 minutes and that could have the Spanish Rosalía as a guest. “We’ve really focused on getting the fans’ attention at home and making the performances a cinematic experience,” said singer Abel Makkonen Tesfaye. As for the section of advertising, it is a business that annually leaves between 400 and 500 million dollars, and where brands tend to present their new sports, despite the fact that the rating of the game is declining season after season. In fact, some of the more traditional companies decided not to participate by reallocating their funds towards the fight against the pandemic, such as the case of Pepsi -which will only be at halftime-, Coca Cola, Audi, Hyundai, Kia, Facebook, and Budweiser, who will be absent from the event for the first time in 37 years. DP / KDV / OM NA
